It’s still being debated how much weight the search engines give to the META keywords tag. Some search engines only use a part of it before taking some content from elsewhere on the page, so it’s even more important that you incorporate your keywords right up front in your description.
The search engines generally only look at the first 150 characters of the description tag, so you only have a limited window in which to get your keywords in. When writing your META description tag, it’s extremely important to be as concise as possible. On the search engine results page, you can generally see the META description tag by looking at the chunk of text underneath the link. Within your header, there are a number of hidden META tags that only the search engines will see, and the META description tag is one of these hidden tags. They will use the title tag as a primary means of identification and navigation, which is why it needs to be written well-enough to please both parties – definitely not an easy feat. This is one of the areas where it’s tough to remember that SEO isn’t just about pleasing the search engines – it’s also about pleasing your human visitors. The title tag is also what your visitors will see in their web browsers, both in the title area and on tabs (if they’re using tabbed browsing). This is one of the most important places to emphasize your keywords, so make sure that the title tag on each page uses your most important keywords. Title tags are the first places that the search engines will scan, and they are what appear as the actual link on the search engine results page. Once you have your keywords though, here are 9 places where you can put them to improve your website’s SEO. In terms of the keywords themselves, I can’t tell you what keywords to use – that’s dependent on your business and on your keyword research. Use your keywords in these places in ways that are relevant to your content and that improve your website’s usability. You shouldn’t be doing so in a way that’s going to make your website less usable though.
Yes, the goal is to take advantage of all the opportunities you have to incorporate keywords on your website. It becomes even more important if you’re relying purely on organic search results to drive traffic to your website, rather than paid advertising.Īlthough there are lots of places that I’ll talk about where you can use your keywords, as you’re designing the website and writing the content, you don’t want to do is overload them in every available spot. Search engine optimization (SEO) is essential to the success of most websites, and how you use your keywords is a big contributing factor to that success.
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